medium10 pts · first answer countsb2b-writingaudience-research

Write for a buying committee

You are writing a B2B landing page for security software. Who should the page speak to?

A.Only the end user, because they will use the product dailyB.The several people involved, such as the IT lead, security team and budget owner, each with their own concernsC.Only the CEO, because they sign the contractD.Anyone, with no particular audience, to keep it broad

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Write for a buying committee

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