41. Correlation near zero
The Pearson correlation between discount level and customer satisfaction is 0.02. A colleague says discounts have no relationship with satisfaction. What should you check?
- A.Nothing; 0.02 proves there is no link
- B.Switch to a pie chart of the two variables
- C.Remove all customers with discounts
- D.Plot the data: Pearson only measures straight-line relationships, so a U-shape or a pattern hidden inside segments can still give a value near zero
Show answer
Answer: D. Plot the data: Pearson only measures straight-line relationships, so a U-shape or a pattern hidden inside segments can still give a value near zero
Pearson correlation captures linear association only. If satisfaction rises with small discounts but falls with very large ones (perhaps because they signal problems), the effects cancel and r is near zero. A scatter plot, a segment breakdown or a rank-based measure reveals the pattern.
42. Which encoding people judge best
Research by Cleveland and McGill ranked how accurately people compare values. Which encoding is judged most accurately?
- A.Position along a common scale
- B.Angle of slices in a pie chart
- C.Area of circles in a bubble chart
- D.Saturation of colour in a heatmap
Show answer
Answer: A. Position along a common scale
People compare positions on a shared axis, as in bar and dot charts, far more accurately than angles, areas or colour intensity. That is why bars usually beat pies and bubbles when exact comparison matters, and colour is best for grouping or highlighting.
43. Average conversion across two stores
Store 1 had 50 orders from 100 visits; store 2 had 10 orders from 1,000 visits. A card shows "Avg conversion 25.5%". What is the overall conversion rate?
- A.25.5%
- B.30.0%
- C.1.0%
- D.5.45%
Show answer
Answer: D. 5.45%
Averaging the two rates (50% and 1%) gives 25.5%, treating a tiny store and a big one equally. The overall rate is total orders over total visits: 60 / 1,100 ≈ 5.45%. Compute ratios as SUM(numerator) / SUM(denominator) at each level.
44. Two lines that seem to move together
A slide shows marketing spend (left axis ₹0–10 Cr) and sign-ups (right axis 40,000–42,000) rising together and claims spend drives sign-ups. What is the issue?
- A.The right axis is cropped to exaggerate a tiny change
- B.Marketing spend should be on the right axis
- C.The lines should be dashed
- D.Sign-ups cannot be shown on a line chart
Show answer
Answer: A. The right axis is cropped to exaggerate a tiny change
Sign-ups barely move (about 5%), but a 40,000–42,000 axis stretches that small rise to match the spend line. Matching shapes on a dual axis prove nothing. Show both as % change from a base, and test the relationship properly.
45. A trend that depends on the start date
A chart claims "Sales up 40%" by starting in April 2020, during lockdown. Over 5 years sales are roughly flat. What makes such a chart honest?
- A.Keep the start date but add a 3D effect to it
- B.Show a longer window; flag the odd base
- C.Remove the x-axis labels
- D.Use a pie chart instead
Show answer
Answer: B. Show a longer window; flag the odd base
Picking a low starting point makes almost any series look like growth. Show enough history to judge the trend, or compare with a normal base period, and call out unusual periods such as lockdowns so readers understand the context.
46. Error bars that overlap
A bar chart shows average order value for two app versions with 95% confidence interval error bars that overlap slightly. A manager says "so there is no significant difference". Is that right?
- A.Yes, any overlap means no difference
- B.Yes, but only for medians
- C.No, overlap always means a real difference
- D.Not always; slight overlap can be significant
Show answer
Answer: D. Not always; slight overlap can be significant
Two 95% intervals can overlap a little while the difference between the means is still significant at 5%; the test uses the standard error of the difference, which is smaller than the sum of both margins. Show the interval for the difference itself if that is the question.
47. Pie labels adding up to 101%
A pie of three channels shows labels 34%, 33% and 34%, which add up to 101%. A board member asks if the data is wrong. What is the likely explanation?
- A.One channel was counted twice
- B.Each share was rounded on its own
- C.The pie included a hidden slice
- D.Percentages in pies are always estimates
Show answer
Answer: B. Each share was rounded on its own
Values like 33.6%, 32.8% and 33.6% each round to 34%, 33% and 34%, which add up to 101%. Show one decimal place, use a largest-remainder method so labels add to 100%, or add a note that figures are rounded.
48. Reading the top layer of a stacked area
A stacked area chart shows monthly sales of 4 channels. The top layer's band looks like it grows sharply. Why can that be misleading?
- A.Its thickness depends on scale, not values
- B.Area charts cannot show more than 3 layers
- C.Each band's shape follows the layers below it
- D.Stacked areas always start above zero
Show answer
Answer: C. Each band's shape follows the layers below it
Only the bottom layer sits on a flat baseline. Upper bands ride on the ups and downs of the layers beneath, so their edges move even when their own value is flat. Judging their trend means judging changing thickness, which is hard. Use lines or small multiples for each channel's trend.
49. A moving average that reacts late
A dashboard shows a trailing 28-day average of daily sales. Sales dropped sharply on 1 March and stayed low. Why does the chart only show half of the drop around 15 March?
- A.The data for March was not loaded
- B.Moving averages remove all drops
- C.The average uses only weekends
- D.Each point averages 28 past days
Show answer
Answer: D. Each point averages 28 past days
On 15 March the window holds 14 days before the drop and 14 after, so the average shows only half the fall, and the full drop appears after 28 days. Longer windows smooth more but react later; show the raw series or a shorter window alongside for recent changes.
50. Big regions dominating a map
A choropleth of election turnout makes large, sparsely populated regions dominate the map, while dense city areas are tiny and hard to see. What is a good alternative?
- A.A 3D extruded map of the regions
- B.A tile map or a population cartogram
- C.A pie chart of turnout by region
- D.Removing the small city regions
Show answer
Answer: B. A tile map or a population cartogram
On a geographic map, visual weight follows land area, not people. Tile grid maps give each region the same size, and cartograms size regions by population, so small dense areas get fair attention. A bar chart sorted by value is another honest option.
51. Charting a 5-point survey
An employee survey has 12 questions answered on a 5-point scale from Strongly disagree to Strongly agree. Leaders want to see which questions lean positive or negative. Which chart suits this best?
- A.A diverging stacked bar centred on the neutral answer
- B.Twelve pie charts, one per question
- C.A line chart with the 12 questions on the x-axis
- D.A single average score per question on a gauge
Show answer
Answer: A. A diverging stacked bar centred on the neutral answer
A diverging stacked bar puts disagree shares to the left of a centre line and agree shares to the right, so the lean of each question is visible and questions can be sorted by it. Twelve pies are hard to compare, and an average hides how split the answers are.
52. An asterisk instead of a value
In a Tableau view blended on Region, a secondary field Manager shows "*" for some regions. What does the asterisk mean?
- A.The value is a null
- B.The field comes from an extract source
- C.ATTR() found several values at that level
- D.The data has not been refreshed
Show answer
Answer: C. ATTR() found several values at that level
Secondary fields are aggregated, and dimensions use ATTR(), which returns a value only if it is the same for every row. When a region has two managers, ATTR returns *. Link on more fields or change the level of detail.
53. Fast summaries over a DirectQuery fact
A 4 billion row fact table must stay in DirectQuery, but 90% of report queries are by month, region and product category. What makes those fast?
- A.Turn on bidirectional filtering everywhere
- B.An imported aggregation table at that grain
- C.A calculated column for each of the months
- D.Add more pages to the report
Show answer
Answer: B. An imported aggregation table at that grain
User-defined aggregations let an imported summary table answer queries at its grain, while queries needing detail fall through to the DirectQuery fact. Users see one model; most clicks hit the fast in-memory summary.
54. What Direct Lake mode does
In Microsoft Fabric, a semantic model uses Direct Lake on Delta tables in OneLake. How does it differ from Import mode?
- A.It sends SQL to the source for every visual
- B.It pages Delta files into memory as needed
- C.It only works for Excel files
- D.It stores data inside the PBIX file
Show answer
Answer: B. It pages Delta files into memory as needed
Direct Lake reads the Parquet files of Delta tables straight into the in-memory engine when queried, so there is no scheduled import copy, yet queries run at near Import speed. If some limits are exceeded it can fall back to DirectQuery.
55. Month-on-month swings during Ramadan
A Gulf retailer's month-on-month sales change chart swings wildly every year around Ramadan and Eid. Leaders want to know if the business is growing. Which view helps most?
- A.Month-on-month change with a thicker line
- B.Year-on-year change for each month or festival
- C.A pie chart of sales by month
- D.Daily values for the last week only
Show answer
Answer: B. Year-on-year change for each month or festival
Seasonal peaks make month-on-month changes reflect the calendar, not growth. Comparing each period with the same period last year cancels most of the seasonality. Because Ramadan moves about 11 days earlier each year, align by the festival period too.
56. A heatmap where everything looks the same
A heatmap of sales by store and week uses a linear colour scale. One store had a ₹50 crore bulk order in one week, and every other cell now looks the same pale colour. What helps?
- A.Remove the colour legend from the heatmap
- B.Switch the scale to a rainbow palette
- C.Sort the stores alphabetically by name
- D.Cap the scale or use quantile or log bins
Show answer
Answer: D. Cap the scale or use quantile or log bins
With a linear scale the outlier uses up the whole colour range. Capping at a high percentile, using quantile bins, or a log scale restores contrast among normal cells; mark the outlier separately so it is not hidden.
57. Call times drop, complaints rise
A call centre dashboard ranks agents by average handle time. Within a month, handle time falls 30% but repeat calls and complaints rise. What is the best dashboard change?
- A.Rank agents by handle time more often each week
- B.Hide handle time from agents entirely
- C.Add a bonus for the lowest handle time
- D.Pair it with balancing metrics like resolution
Show answer
Answer: D. Pair it with balancing metrics like resolution
When one number becomes a target, people optimise it, here by rushing calls (Goodhart's law). Showing counter metrics such as first-call resolution and satisfaction next to it keeps the trade-off visible and discourages gaming.
58. Twelve colours in one chart
A line chart compares 12 emirate-level sales series, each in a different hue, and nobody can match lines to the legend. What usually works better?
- A.Pick 12 brighter and more saturated hues
- B.Highlight a few key series and grey the rest
- C.Make every line dotted with the same colour
- D.Move the legend further below the chart
Show answer
Answer: B. Highlight a few key series and grey the rest
People can reliably tell apart only a handful of categorical colours. Emphasising the series that matter, labelling lines directly and muting the rest, or splitting into small multiples, keeps the chart readable.
59. An accessible infographic
You are designing an infographic about health schemes for a government website. Many citizens use screen readers or have low vision. What is essential?
- A.Use as many colours as possible so it looks friendly
- B.Put all the text inside the image to keep layout fixed
- C.Make text very small so more information fits
- D.Ensure good contrast and readable text sizes, do not rely on colour alone, and provide the same information as accessible text or HTML
Show answer
Answer: D. Ensure good contrast and readable text sizes, do not rely on colour alone, and provide the same information as accessible text or HTML
Text inside an image cannot be read by screen readers and does not resize well. Public-sector content must meet accessibility standards, so provide a text alternative, use strong contrast, readable sizes and labels or icons alongside colour.
60. A pie chart with 12 slices
An infographic needs to compare market share for 12 companies, several with similar values. The client asks for a pie chart. What is the better option?
- A.A 3D pie chart with exploded slices
- B.A pie chart with 12 bright colours and a legend
- C.A sorted horizontal bar chart with direct labels, possibly grouping the smallest into "Other"
- D.A word cloud
Show answer
Answer: C. A sorted horizontal bar chart with direct labels, possibly grouping the smallest into "Other"
People compare lengths more accurately than angles or areas, and many similar slices become impossible to read. Sorted bars with labels make ranking and differences clear and avoid relying on colour legends.